Chipotle Tests $2.50 Happy Hour Tacos—Only Available in 3 Cities!

Chipotle Mexican Grill is launching a new promotion, "Power Up at Chipotle," offering $2.50 tacos during weekday afternoons in select markets. The deal is available in Kansas City, Orlando, and Tampa until June 2.

Promotion Details

The limited-time offer features soft or crispy tacos with various proteins, including popular options like the Chipotle Honey Chicken, all priced at $2.50 each. While premium add-ons cost extra, the base offer aims to attract customers seeking budget-friendly snacks.

Strategic Goals

Chipotle's initiative targets the "afternoon snacking moment," with data indicating that 52% of consumers prefer snacking from 2 to 5 p.m. This promotion caters to those needing a quick bite after school or between classes.

Future Plans

CEO Scott Boatwright highlighted this strategy during an earnings call, mentioning it as a test for a potential "happier hour" concept. The company plans to assess customer feedback before considering a nationwide expansion of this promotion.