Chipotle's $2.50 Happy Hour Tacos: See Which 3 Cities Made the Cut!

Chipotle Mexican Grill is launching a new promotion called "Power Up at Chipotle," offering $2.50 tacos during weekdays from 2 to 5 p.m. in select markets until June 2. The deal is available in Kansas City, Orlando, and Tampa.

Promotion Details

Customers can choose between soft or crispy tacos with any protein, including the Chipotle Honey Chicken, for $2.50 each. While premium additions like guacamole and queso blanco are extra, the base price is attracting attention.

Targeting Afternoon Snacking

Chipotle aims to capitalize on what it identifies as "the afternoon snacking moment," supported by data indicating 52% of consumers snack between 2 to 5 p.m. This initiative is intended for post-school snacks, pre-practice bites, or midday meet-ups.

Strategy and Future Plans

The strategy was mentioned by CEO Scott Boatwright during an April earnings call, highlighting this as a test of a "happier hour" concept. The company plans to gather customer feedback to potentially expand the program nationwide.